15-16年BEC初级写作复习讲义8
开头与结尾
(一).开头的写法和一些技巧：
1.开头：大多数商务英语写作的内容也由开头、中间、结尾三部分组成。常用的开头句写法：
① 好在句话中说出你的写作目的。如：We understand that you are exporters of nuts and should like to know if you can supply us with 5 tons of
walnut meat by the end of October.
② 将能引起读者兴趣的内容放在开头，如：I’mpleased to tell you that your
order will be delivered tomorrow.
③ 提及所涉及的商务事项。
2.就开头的内容方面来讲，书信的开头可以涉及：
⑴ 书信去函的开头
u 询问
u 索价
u 求购
u 投诉
u 讯息
u 报忧
u 道歉
u
⑵复函的开头可以包括
u 函悉
u 歉意
u 谢绝
u 服务
(二)书信结尾的措辞和语气
1.结尾：
写结尾句需注意以下几个地方：
④ 结尾句需具体，不要使用含糊、繁琐的词语或句式。
⑤ 在结尾处提出行动的要求。
⑥ 在结尾处做简要的总结，尤其在内容比较多的情况下。请比较下面两句话：
a) We hope that we have made the above alternatives clear to you and that they may help you make your choice.
b)To sum up, you can either put your money in a savings bank and receive 6 % annual interest or invest in common stocks for higher returns but also higher risk.
2.就结尾的内容来讲，书信的结尾可以包括：
(1)去函的结尾
u 敦促：Having this input by JUNE 3 will enable us to maintain our schedule for…
u 期待：Your advice would be welcome.
u 致谢：Your prompt attention to this matter will be appreciated.
u 协助：Shortly after I receive this information, I will be in touch with you>
u 盼复：We look forward to hearing from you.
u 联络：If you have any question, please call me at…
等等……
(2)复函结尾可以涉及：
u 请求：Please indicate your acceptance of this employment by signing…and returning a copy…
u 承诺：We want to ensure that you enjoy the highest standards of service.
u 致歉：I apologize for the inconvenient.
u 答谢：Thanks again for your cooperation.
u 祝愿：I wish you every success in your important work.
u 往来：We look forward to a very cordial relationship between our two organizations.